In December 2015, we decided to do something a little different. We made the decision to take a break from publishing artcles about digital marketing to write about something else – Cwmbran. The town we’re established in. The result?
Well, it was something quite extraordinary.
In the space of 24 hours, the article generated almost 5,000 hits to our website, and over 1500 shares on Facebook alone. This was achieved without spending a single penny on advertising, and only spending a few hours to write the article. Considering it was an article written about a town with a population of less than 50,000, it was a viral hit whichever way you could possibly measure it by.
In this blog post, we’ll be sharing three tips for how to write content that will go viral, so that you can achieve similar results too.
How to Write Content that will go Viral
1.) Consider the other interests of your audience
One way to improve your chances of writing content that will go viral, is by considering some of the other interests of your audience, and incorporating those interests into the content that you create.
This is part of the reason why our article on 13 signs that you grew up in Cwmbran did so well. Our intended audience is business owners in Cwmbran, but we know that virtually all business owners in Cwmbran also share a love for the town of Cwmbran since they’ve either grown up here or chosen to live here out of their own free will.
Consequently, they enjoyed the post and chose to either like it or share it on social media, and this actually helped to spread the reach of the article beyond the narrow audience of just the business owners of Cwmbran, and to anybody who is either living in or grew up in Cwmbran.
So the lesson here is that if you sell fitness clothing, then chances are that your audience is into fitness as well. This means that you shouldn’t be scared of producing content around other related things such as fitness equipment and workout methods, as they are likely to go down well with your audience and bring additional value to them.
2.) Post relatable content
Studies show that we are much more likely to share things on social media that we personally relate to.
Part of the reason our post did so well was because not only did we tap into peoples’ love for Cwmbran, but also into the nostalgia that people have for their hometown.
The angle that you take on something can be just as important as the topic itself. Nostalgia is one of the most powerful of human emotions, and so by successfully tapping into that powerful emotion, we made it far easier for people to feel that the content was worthy of sharing with their friends.
3.) Don’t be afraid to take risks
Perhaps the single most important factor in creating content that will go viral is being willing to take risks and not being afraid to fail.
The fact of the matter is that the vast majority of the content you ever produce will not go viral, no matter how hard you try. You’re going to have to be prepared to fall flat on your face a few times before you eventually create that one piece of content that does strike gold and becomes immensely popular across the internet.
There are no real terrible repercussions if an article isn’t as successful as you would have liked. At worst, you will have wasted an hour or two of your time. You can live with that.
Treat each piece of content that you produce as an experiment without getting too emotionally attached about whether it’s a success or not, and eventually you will achieve that viral content..
With these tips, you’ll be well on your way to creating viral content. But what are your thoughts? Are you in the middle of trying to create viral content? Have you managed to achieve creating a viral post before? What advice would you give about producing viral content? Please leave your thoughts and ideas in the comments section below
Image Source: Jisc