Along with setting up a website and social media profiles, one of the best ways for a Cwmbran business to be discovered by their customers online is by adding themselves to the plethora of online business directories that exist on the internet.
If you’re wondering what these are, think of them as the internet version of the yellow pages book. A place that consumers go to find businesses that offer the kind of product or service that they’re searching for. Having a presence on these directories can be a powerful form of inbound marketing, since you’ll be matched up with people who are searching for the exact product or service that your business is offering.
Online business directories can vary widely in size and scope. You’ve got the humongous directories such as Google and Facebook, and then you’ve got the hyper-local search directories such as those belonging to the South Wales Argus and Wales Online. Every Cwmbran business will want to make sure that they are on both kinds of directories to ensure that they have the greatest possible chance of being found by their potential customers.
That all being said, it’s important to recognise that there are literally hundreds of business directories out there, and that a large number of these will yield little to no results for your Cwmbran business. Therefore, we thought it would be useful to put a resource together detailing what we consider to be the 7 essential online business directories for every Cwmbran business, so that you can be sure that you’re adding yourself to the right directories that will yield the best results for your business in Cwmbran.
So let’s get right into the post!
7 Essential Online Business Directories for Every Cwmbran Business
If you’re going to get featured in one place on the internet, it has to be on Google. More specifically, it has to be on their “My Business” section.
By listing your business on Google in this way, when people search for your business name you’ll appear at the very top of the search listings, along with pictures, a phone number and address with Google maps set out for you.
Even if you ignore every other directory listed in this article, it is essential that you add your business to this one. It is the most popular website in the world, and also the world’s most powerful search engine. Rest assured that it has the capacity to send large amounts of highly-relevant search traffic to your website.
While not traditionally considered a business directory, Facebook ‘s pages for business certainly functions as one. With an official Facebook page set up for your business, people searching for your business on Facebook can be directed to your page.
Facebook pages also rank highly on Google too, providing an effective form of SEO for your business. While Facebook is the best social media network for this, similar benefits can be derived from a presence on any one of the main social networks such as Twitter and LinkedIn.
If you have the time, there’s no reason not to create a profile on every one of these networks. But if you’re only going to get one social media profile for your business, make sure it’s on Facebook.
If you would like someone to manage your social media content for you once your page is set up, you can always hire our social media services where we handle it all for you, including producing content and replying to comments.
Time to make things a little more local. This article is addressed to Cwmbran businesses after all.
Did you know that the South Wales Argus has its own business directory? Getting included on this will ensure that your business’ name, category and phone number will be featured on their directory for all of the people of South Wales to see.
Boasting the opportunity to list your business in front of more than 10,000,000 customers, it pays to add your local Cwmbran business to their directory.
4.) Wales Online
The Argus isn’t the only regional newspaper in our area to have its own business directory. You can also secure a free listing on Wales Online’s business directory.
For 5 minutes work, and potentially a large upside with your information being added to Central Index, the world’s trusted local information database, there’s no reason not to add your business to this directory too.
In the introduction of this article, we said that online business directories are like the Yellow Pages books of the internet. As that representing that exact company, the Yell website is quite literally the Yellow Pages of the internet.
Carrying a strong brand with a history that goes back to a pre-internet era, this is a favourite among both businesses and consumers of all ages.
Not to be confused with the Yell resource above, Yelp is a separate entity that is capable of driving a lot of internet traffic to your business with over 89 million unique visitors each month.
7.) Free Index
Before we ourselves had added Vagabond Media to a bunch of online business directories, we weren’t familiar with the Free Index directory. In fact, it was the only directory on this list that we had never heard of before.
However, speaking from our own personal experience we’re pleased to say that this directory performs well. It seems to rank well on Google, and has also done a decent job of referring some web traffic our way.
With these online business directories, you can help ensure that your Cwmbran business has the best possible chance of being discovered by your customers by getting as many links and potential sources of traffic guided to your website as possible. .
What’s your opinion on this? Do you think these are the best business directories for Cwmbran businesses? Have you had much success with online business directories in general? Please leave a comment to let us know.