Are you considering hiring some type of social media marketing service, but unsure about whether it’s right for your business?
It’s an incredibly common issue. After all, unless you’ve been living under a rock for the past decade, you’ll be aware of the hype that’s been built around social media, and the tremendous impact that it’s had on building the fortunes of millions of businesses around the world.
At the same time, you want to be confident that any money you were to invest in social media would actually bring real value to your business.
In this blog post, we’ll be listing 6 ways in which our social media services can bring massive benefits to your business, regardless of your size and industry.
Expand your Customer Base and Acquire New Customers
The first way in which our social media services can benefit your business is by helping you to acquire new customers and expand your customer base.
Research has found that 72% of all internet users are now regularly using social media. That’s a lot of people. It’s probably fair to say that around 99.999% of these people are not aware of your business yet, which leaves an incredibly great deal of scope for you to attract new customers.
We know that social media is actually capable of bringing in new customers, as studies show that 78% of small business have been able to attract new customers through the use of social media to some degree. This is hard evidence showing that real businesses, ones just like yours, have benefitted from the use of social media to bring in new customers.
Using our social media services, you could expect even better results for your business, as we’re experts in crafting compelling content that resonates with our clients’ specific audiences and fuels engagement.
Social media networks such as Facebook have developed highly sophisticated advertising capabilities that help you target new prospects and grow your customer base with laser-focused precision. We would utilise these targeting capabilities by carefully crafting effective and highly targeted advertising campaigns that would target potential leads and prospects.
Want to attract new customers to the book you wrote about How to Choose a University? No problem. We would run a Facebook advertising campaign targeting teenagers aged 16-17 who are attending a college or sixth form, knowing that a large proportion of them will be intending on going to university. These are all highly-relevant, highly-targeted leads which significantly boosts your chances of converting them into new customers and generating sales.
Build and Enhance Relationships with your Existing Customers
Another way in which our social media services can benefit your business is by building upon and enhancing the relationships that you already have with your existing customers.
Why should this be a focus of your business? Well, it’s long been affirmed that it’s more cost-effective to retain customers than it is to acquire new ones, and the data backs this up. Around 70% of companies agree that it’s been cheaper for them to retain customers than it’s been to try and acquire new ones.
There’s a range of ways in which social media can be used to help improve the relationship that you have with your existing customers. For instance, it can be used to answer questions that your customers might have, to highlight any promotions that your customers might benefit from, and to provide consistently high-quality content that will bring value to their lives and generate fondness and respect for your brand.
Our own social media services are particularly good for doing this. With our unique focus on using storytelling to craft digital content, we can build on the relationships that you have with your existing customers by sharing compelling stories with them that will enable them to develop an emotional relationship with your business.
This type of connection can make the difference between a consumer choosing you over your competitors when having to decide between two similar services or products.
Gain Insights into your Audience
Our social media services can also benefit your business by offering greater insights into your audience.
When handling your social media content, we perform deep examinations into the analytics data of the audiences that you have across the social media networks. We pay close consideration to factors such as the age, gender, location and interests of those people who follow and interact with your brand on networks such as Facebook and Twitter.
Quite often, our services will lead to you discovering new insight into your audience that you weren’t previously aware of.
For instance, you might already know that the primary customer demograph of your gym is young men aged 18-24, but our analysis into your social media analytics information might uncover a surprisingly large and unexpected amount of likes and engagement from middle-aged women.
This would open up new avenues and opportunities for your business to explore, and we could then produce content specifically designed to cater and bring value to this previously undiscovered, unearthed section of your audience.
Guide Traffic to your Website and Enhance Search Engine Visibility
Another benefit of our social media services is that they can help guide traffic to your website and enhance search engine visibility.
Around 78% of businesses have been able to successfully guide traffic to their website from their social media profiles. And similar to the point that was made in relation to acquiring new customers, with our services you can expect even better outcomes than your typical businesses who are self-publishing their own content. Using effective copywriting skills, we can structure and produce social media content in such a way as to entice and encourage your followers to head to your website, or even a specific page on your website.
Doing this can also help to enhance your visibility on search engines such as Google and Bing, as they will recognise the increase in links and traffic being directed to your website, and thus accordingly raise your page ranking for the relevant terms that consumers will be searching for.
Better ROI on your Marketing Budget
It’s almost universally recognised that social media has become the most cost-effective channel to put your marketing budget towards. In fact, studies show that social media has a lead-to-close rate that is 100% higher than outbound marketing measures.
Therefore, when done correctly and effectively, social media can be a tremendous investment for your business that could pay for itself in terms of the new sales and customers that it is capable of generating over a prolonged period of time.
When you hire our services, you know that you’ll be the beneficiaries of a premium social media marketing service that comes equipped with high-quality content and compelling stories. So by hiring our social media marketing services, you’ll get a better return on investment on your marketing budget than if you were to spend it on other kinds of marketing services.
Also, because of the sophisticated advertising capabilities of networks such as Facebook that were discussed earlier on in this post, there is very little wastage in terms of who you’re paying to advertise towards. Unlike mass-market methods such as newspaper advertisements, we can ensure that you’re getting the very best value for money by only paying to advertise to people who are likely to be interested in the service or product you’re providing.
For instance, on traditional advertising platforms, a wedding photographer would pay a lump sum to be featured in a newspaper ad where only a fraction of the people reading that advertisement would actually be good leads.
Alternatively, a wedding photographer could hire our services, and we could set up a Facebook advertising campaign specifically targeting men and women who have gotten engaged within the last 12 months, knowing fully well that these are the types of people who will be searching and actively looking for his or her services. (S)he wouldn’t have to waste a single penny advertising to unsuitable people such as young children or people who are already married.
Save you Time
This in fact could be the greatest benefit of them all, since time is the most valuable asset to any business. Hiring us to handle your social media content for you saves you precious time that you can put towards other matters.
After all, a good social media content each month will take up dozens of hours of your time each month. It will require planning and producing content, sourcing and editing images, proofreading your content and scheduling the times that your content is posted.
This is time that could be spent working on new projects, solving problems, reaching out to new clients, connecting with staff or could even be used to spend a little bit of extra time at home with your family each month.
And there it is! If you weren’t a believer before, hopefully you will be now. We’ve shown you 6 ways our social media services can help benefit your business.
Altered Image Source: Jason Howie on Flickr